Advocacy for Diverse Clientele Essay

Dealing with the everyday hustle and bustle that life throws at them. African-American women continue to rise above and stand out while doing so. They have been labeled as different, from their parenting style down to their style of dress. These women have also been ridiculed, labeled in a negative manner, and even mistreated. For example, they have earned lower wages than African-American males and whites. On the other hand, they have also been viewed as strong willed individuals. For examples, they have headed more than forty percent of their families while managing careers, and raising children. African-American females are heterogeneous in terms of identity, educational level, and social class. They are a diverse population attempting to rise above the different stereotypes daily. ADVOCACY PROCESSES Advocacy for African American females will lead, develop, and educate them in areas to help them become more aware of their strengths. One advocacy organization is The Coalition of African American Women (CAAW, 2014). The CAAW is a regional coalition of African American women with a goal of enhancing communities of Color in the Deep South. This organization shares information on the state of the African American community; informs and strategizes on how to access resources to support community development and restoration. They also focus on the empowerment, restoration, and development of black women as civic and community leaders. This organization works to develop the positive aspects of the African American woman. CAAW comes together to connect and empower African American women in the Deep South. The National Council of Negro Women leads, develops, and advocates for women of African descent as they support their families and communities. They advocate, conduct research, and provide national and community-based health, education, and economic empowerment services and programs to assist these women (NCNW, 2014). PUBLIC POLICIES Public policies that have affected care provided to African American females would be the Civil Rights Movement, Hate Crimes, Voting Rights, and Racism. These concerns affected the race as a whole and causing oppression, depression, and many additional negative concerns. From this, also came strength and perseverance. The race as a whole has been able to rise above and move forward in a positive direction. STRATEGIES FOR WORKING WITH AFRICAN AMERICAN WOMEN In counseling African American women, issues involving racial identity and conflict should be explored. Counselors can help African American females counteract negative images associated with being Black and being female; enhancing internal strength by developing pride and dignity in Black womanhood can serve as a buffer to racism and sexism and can prevent the incorporation of negative images into their own belief systems (Sue & Sue, 2013, p. 374). Counselors should be aware of the culture and familiar with the struggles and life events that have taken place for African American females in order to relate, build rapport, and be helpful to them. Family strategies for working with African American females include exploring the possibility of extended or nontraditional family arrangements. Therefore, questions should be directed toward clarifying who is living in the home and who helps out. Therapists/Counselors should work to strengthen and increase functionality of the original family structure rather than attempt to change it. One of the strengths of the African American family is that men, women, and children are allowed to adopt multiple roles within the family (Sue & Sue, 2013, p. 369). Community strategies for working with African American females include spiritual beliefs. Spiritual beliefs are important to many African Americans and serve as a protective factor in response to stressors. If a client is heavily involved in church activities or has strong religious beliefs, the counselor might consider enlisting church leaders to help the client (or family) deal with social and economic stressors or conflicts involving the family, school, or community. Church personnel often have enhanced understanding of the family dynamics and living conditions of parishioners (Sue & Sue, 2013, p. 370). COMMUNITY RESOURCES There are several community resources currently available for African  American women to assist them with everyday living and concerns that may be taking place in their life. One community resource is Black Mental Health Alliance (BMHA). BMHA is a private non-profit 501(C) 3 organization which provides training, consultation, support groups, resource referral, public information, and educational resources regarding mental health and mental illness issues. Additional information can be located at http://www.blackmentalhealth.com/. The National Leadership Council (NLC) is comprised of individuals who share an interest in promoting the strengths & health of African American children, families, and communities. The group represents an array of perspectives including consumers & family members, education, human resource development, nursing, psychiatry & psychology, research, and social work. The NLC seeks to provide leadership in building and supporting behavioral health systems that r educe disparities and contribute to optimal health in our communities. Additional information can be located at http://nlcouncil.com/about.html. A final available resource is the National Alliance on Mental Illness (NAMI). NAMI offers a Multicultural Action Center with African American Resources. This resource provides personal stories and quotes as well as important information on mental illness and how it affects the family in a real-world tone. This colorful resource carries the messages to the African Americans that they are not alone, recovery is possible, and identifies where to find more information and where to seek help. Additional information can be located at http://www.nami.org. History denotes policies that impacted the delivery and accessibility of services to African Americans. However, in 1964, the Civil Rights Act banned discrimination. Discrimination was banned, but individuals continue to be discriminated against and oppressed because of the color of their skin, how they dress, where they live, and with whom they associate with. Working with diverse population can be very rewarding. Meeting different people and learning from their backgrounds can be very informative. This interaction can also be complex in the fact of gathering research and learning different practice issues. Therefore, counselors should be culturally competent and develop a broad awakening related to one’s knowledge of beliefs, attitudes, and behaviors different from theirs. References Black Mental Health Alliance. (n.d.) Retrieved from http://www.blackmentalhealth.com/. Gulf Coast Center for Law and Policy. (2014). Coalition of African American Women. Retrieved from http://www.gcclp.org. National Alliance on Mental Illness (2014). Multicultural Action Center. Retrieved from http://www.nami.org/Content/NavigationMenu/Find_Support/Multicultural_Support/Resources/African_American_Resources.htm. National Council of Negro Women. (2014). Retrieved from http://www.ncnw.org/. National Leadership Council. (n.d.). African American Behavioral Health. Retrieved from http://nlcouncil.com/about.html. Sue, D., & Sue, D. (2013). Counseling the culturally diverse: Theory and Practice (6th ed.). Hoboken, NJ: John Wiley & Sons, Inc.

Margaret Atwoods’ short story “The Resplendent Quetzal” Essay

â€Å"The Resplendent Quetzal†, by Margaret Atwood, is the story of Sarah and Edward, a disparaging husband and wife, who lost their child at birth and consequently lost their love for one another. This story focuses on the individual way that they dealt with the same tragedy and how it led them to become who they are today. Atwood uses symbolism and descriptive character analysis to show how far the degeneration of their relationship has gone. They both continue with their superficial relationship, unable to face the emotional scars of their past because they are too afraid of the reparations it will generate for the future. Sarah is self-described as â€Å"comely† (271). She views everything Edward does with disdain and contempt, a view that stems from the blame she places on him for their baby’s death. His thrifty spending exasperates her: they travel via bus, stay in cheap hotels and instead of going to a â€Å"perfectly nice [restaurant] in the village where they were staying† (HASF 275) he insists they go to a â€Å"seedy, linoleum-tiled hutch† (275). Edward bores her with his so-called obsessions; he never sticks with them (except the birds). She too â€Å"had once herself been one of his obsessions† (271). Sarah views Edward as a â€Å"total idiot† (272), given the fact that he always appears to fall for her bird trick, which in turn insults, yet even more so, confuses Edward. â€Å"For someone [Sarah] so devious, she was often incredibly stupid† (272). Sarah represses her festering emotions by being curt and contemptuous, creating a starched, barel y functional relationship. Sarah’s continuous belittlement of Edward drives him to be continuously occupied. Subsequently he appears to be an on the go, eager to learn man, busying himself with his job as a Grade 6 teacher and his ever-changing hobbies. He cannot face the emotional pain of the loss of the baby either, but more so, he does not know how to deal with Sarah’s emotional nastiness. Vulnerable and weak, Edward succumbs to Sarah’s degrading behaviour for he cannot accept or understand what their relationship has become. The location of the story symbolizes the state of their marriage. The story is set at the site of ancient Mayan ruins somewhere in Mexico, now overrun with big-hatted American tourists and gold-toothed Mexican guides. The main  attraction of the site is an ancient Mayan sacrificial well. It is large and mud-brown with â€Å"a few clumps of reeds† growing in the murky water. Sarah had envisioned something more like a wishing well, not this primitive, swamp-like hole in the ground. Sarah’s expectations of what the well would look like symbolize what she thinks her and Edwards relationship should have turned out to be like. Instead, she is just disappointed. The Mayan ruins symbolize the remains of their marriage. The foundation and its structures have been destroyed leaving nothing but a dysfunctional pile of rubble. In an attempt to escape from the truth of their marriage, the Edward and Sarah go on vacation. To be on vacation is to go somewhere out of the ordinary and to take a break from ones everyday life. This is what Sarah and Edward hoped to do by going to Mexico, to get away from the unhappy reality of their marriage. They tried to escape the real world by entering a superficial one. The westernization of the village they are staying in and the commercialization of the Mayan ruins represent their superficial world. The â€Å"authentic† Mexican diner where they ate had a radio shaped like Fred Flintstone playing American pop songs, a crà ¨che with an eclectic collection of holy figurines and a TV playing a dubbed version of â€Å"The Cisco Kid†. The Mayan site was swarming with foreign tourists with their generic guidebooks, straw hats and large â€Å"tasteless† (276) handbags. Both places covered up the natural, real world for a supposed more appealing and beneficial one. The real world is seen in the ancient well, the ruined pyramids, and the fleas whose bites â€Å"swell-up† (271) on Edwards legs. Reality is less appealing but will continue to exist whether it is acknowledged or not. As Sarah sits alone by the well, she remembers the early days of her and Edward’s relationship. He had shared with her his love of birds, and she realizes that back then that she actually had been â€Å"touched and interested† (271) when he confided this in her. When she had gotten pregnant â€Å"she’d taken meticulous care of herself† (279), fearing that her baby would be born with a deformity or worse. Instead, it had been a normal child, its death a freak accident. â€Å"There was†¦no one to blame, except, obscurely Edward† (279). Sarah’s reaction to their baby’s death was nonchalant: â€Å"‘Well, that’s that,’ she had said in the hospital afterwards† (279). Edward had been the  one to cry, not her. She simply bottled up her pain and sadness, hiding it from Edward and herself. Thus, began the slow disintegration of their relationship. To Edward it now seemed Sarah was always waiting or looking for something, maybe her â€Å"lost† (279) child. After the baby’s death, Edward seemed to lose interest in her. Sarah saw him emotionally desert her, leaving her â€Å"alone with the corpse† (279). Edward had at first tried to be emotionally supportive of Sarah. He pushed for another child, thinking maybe it would erase the past and bring back the happiness they had both once shared. Instead, she only distanced herself from him. Sarah could not understand how Edward could ask her for another baby, â€Å"it was too much for anyone to expect of her† (279); this fuelled her growing distaste for him. Edward now clings to the false hope of another child and another chance at happiness; he does not want to admit failure. Neither Sarah nor Edward wishes to be involved with each other, they both know that their relationship is not a relationship anymore; it is not even a convenience. The problem is that neither wishes to take the route of separation because they both know the pain it will trigger. This causes them only to fantasize about life without the other. Sarah wishes Edward dead; it is not that she wants him to die, she just cannot â€Å"imagine any other way for him to disappear† (274). Edward fantasizes himself as King Kong, â€Å"picking Sarah up and hurling her over the edge†¦into the sacrificial well† (273). His thoughts then turn to changing Sarah’s appearance; even in his fantasy, she is not fit for sacrifice. Edward’s fantasy parallels Sarah throwing of the stolen, plaster baby Jesus into the well. The sacrificial nature of it is Sarah’s attempt to throw away the bane of her existence–the death of her baby. With it, she throws down all hope and happiness, leaving her with nothing but pain and grief. Sarah is forced to momentarily face reality: her baby is gone and is not coming back. It is a poignant moment of self-truth for her. She breaks down and starts crying, unable to deal with the repressed emotions that are welling up inside almost breaking through the surface. However, as Edward approaches  Sarah regains her poise, the emotions sent to retreat into the depths of her being. For reasons unbeknown, she cannot show the man, whom she swore to share a life with, the true extent of her grief. Ironically, Edward wishes for nothing but for Sarah to let down her wall, yet when he sees her crying he does not know how to react. â€Å"‘This isn’t like you,’ Edward said pleading, as if that was a final argument that would snap her out of it and bring back the old, calm Sarah† (280). He lacks the courage to confront her emotions, which would in turn cause him to confront his own. Sarah’s unhappiness stems from the loss of the baby. Edwards’ unhappiness stems from Sarah’s contempt of him. â€Å"The Resplendent Quetzal† addresses the different reactions of people to the same initial crisis and the effect it has on their relationship. Edward and Sarah both faced the same trauma, but instead of coming together and jointly overcoming the problem, they use it as a weapon against each other. Their relationship engages only feelings of hate and frustration for one another. The story ends without a conclusion. Sarah recovers from her moment of distress and â€Å"[smoothes] her skirt† (280), resuming her standard functional relationship with Edward. She then asks Edward if he had found his bird. Sarah had said that the one bird she wanted to see on their trip was the Resplendent Quetzal. It is obvious that neither of them will find their â€Å"bird† on this trip. Their bird is the happiness of their past that they sacrificed by repressing their problems and fears.

American Industrial Worker Essay Sample

Analyze the impact of any TWO of the following on the American industrial worker between 1865 and 1900. The industrial revolution had been made known all over the universe. doing immense moving ridges of immigrants to crash into urban metropoliss of the United States. Because of this. many mills sprang up and a typical American industrial worker had to confront jobs because of in-migration and besides labour brotherhoods. which were created in order to protect factory workers from unjust foremans. Immigration was seen as a pro for concern and mill proprietors for they were hungry for occupations and would take any no affair how small the wage. These immigrants were seen as famished job-stealing people that made the spread in between foremans and their employers even bigger. Most Americans did non believe it was just to hold non indigens take their occupations and land. Since there were so many immigrants during this clip. mill workers were seen as objects that could be replaced any minute. If an American mill worker was to kick about his wage cut. so he could easy be fired and replaced by an Irish immigrant. Employers could utilize many methods to set down rebellious behaviour. They could utilize the yellow-dog contract. which was an understanding between the employer and the employee that the employee may non fall in any brotherhoods. Employers could besides utilize the black book method. which was a secret list where an employee’s name would be added on if they had complained and quit and this list would be passed around to employers of other mills. vouching the individual unemployment. In utmost instances. federal military personnels could be called in to coerce the workers to work. Immigrants besides emphasized the thought of nativism to the American people. Nativists wanted immigrants to travel back to their fatherland because they did non belong in the States. In 1882. the authorities passes the Chinese Exclusion Act which restricted Chinese immigrants from come ining the United States. The authorities excluded the Chinese foremost because it was harder for them to absorb into American society because of their physical visual aspects and cultur al differences. Irish and Germans had a much easier clip intermixing in while the Chinese stuck out. Immigration besides caused favoritism. In the fabric Millss. where most adult females work. there would be marks that excluded Irish adult females. These had the words. â€Å"No Irish Need Apply† ( NINA ) printed in bold letters. forbiding Irish immigrants to work. The Industrial Revolution brought awful conditions. low wage cuts for longer hours and unsafe machinery. Because of this. labour brotherhoods were formed. Workers would fall in into brotherhoods and protest in a group to their foreman because they thought that working in a group would do the foremans think more intently. The foremans thought it was economically smarter to do understandings with the workers than to fire them and engage new workers with no experience in. There were two types of labour brotherhoods in mills: a closed store or an unfastened store. These two greatly affected the American industrial worker because in a closed store. every worker must fall in the brotherhood and if non ; they could confront serious effects such as being beat up and unfastened store is a mill where workers are non required to fall in the brotherhood. Labor brotherhoods had tactics of their ain in order to try to acquire their manner. They would frequently boycott. or travel on work stoppage. These labour brotherhoods garnered tonss of attending and made the public aware of how atrocious the mill workers were. Most of them went on work stoppage in order to acquire the issue out and about. Many labour brotherhoods were organized but few were successful. The National Labor Union. organized in 1866. and included about 600. 000 members. skilled or unskilled and even husbandmans. although they excluded the Chinese and did non seek to include adult females and inkinesss. Because of this. the Colored National Labor Union was created by inkinesss themselves but the differences did non let them to work together. The National Labor brotherhood strongly advocated for eight hr working daies. Another brotherhood called the Knights of Labor emerged that first began as a secret society. Their intent was to include all workers in â€Å"one large brotherhood. † They allowed everyone: inkinesss. Whites. work forces. adult females. the skilled and unskilled. Terence V. Powderly led this brotherhood to win several work stoppages for an eight- hr twenty-four hours. Unfortunately. the Knights of Labor were involved in a violent protest called Haymarket Square. They were mistaken to be associated with nihilists and this brought them to their ruin. Finally. a successful brotherhood shows up called the American Federation of Labor ( AFL ) . founded by Samuel Gompers. which merely allowed skilled workers. In the terminal. normally the direction won with the strikers holding small betterment. Immigration and labour brotherhoods strongly impacted the American. Immigrants largely impacted the American industrial worker negatively. because of more competition to gain occupations and besides the immigrant’s willingness to work for lower rewards. Labor brotherhoods wer e created in order to assist the workers. but in the terminal. both created tenseness and depersonalized the work infinite.

Shortage of Nurses in the United States Research Paper

Shortage of Nurses in the United States - Research Paper Example Shortage of Nurses in the United States It is evident that the U.S. faces and is still facing a looming shortage of registered nurses within its healthcare centers. However, more effort needs to be established, especially by the government to ensure this problem ceases. Inside medical facilities such as nursing homes, rehabilitation facilities and schools among others, they play vital roles that ensures smooth daily running of such facilities. Failure to provide their services would lead to unimaginable adversity. For any medical facility to prevail, therefore, it is necessary that there be nurses, more than enough to carry out efficiently the duties delegated upon them. Despite the importance of nurses in medical facilities, the U.S healthcare facilities are facing a scarcity of nurses. The shortage level is on the rise annually and both long term and short-term solutions need to be addressed. This paper seeks to explore the existing shortage of nurses in the U.S. It analyses causes of such effects, then concludes by givi ng a summary of the research and the recommendations that might help solve the problem. Background In the 19th century when nursing was in its early stages in the US, icons like Florence Nightingale facilitated the nursing movement to help alleviate the serious deficiency of nurses that threatened healthcare staff and patients. The deficiency is still present to date, as can be witnessed in the past ten years where several U.S. healthcare facilities are facing acute shortage of nurses, a clear indication that the output of nurses is not meeting demand from the growing population. The shortage situation Although healthcare facilities in the U.S. are facing a deficiency of nurses, a situation that can compromise the quality of services offered in these facilities, many students are being denied admission into nursing schools. The resultant deficit has attracted the White House and political elite’s attention as the need to import foreign staff intensifies. Lois Capps, a Democra t U.S. Representative and a former nurse was quoted saying, â€Å"Nurses deliver healthcare† and that there cannot be meaningful healthcare with the deficit of nurses. The American Association of College of Nursing issued a report that 116,000 positions of registered nurses in U.S. healthcare facilities are vacant while 100,000 jobs remain unoccupied in nursing homes. The deficiency is anticipated to deteriorate, as the numbers of the elderly is on the rise hence need for more nurses. According to Robert Wood, a staff at the Association, "The nursing shortage is not driven by a lack of interest in nursing careers. In 2008, over 50,000 competent applicants were denied admission into nursing programs, including 6000 who applied for postgraduate of doctorate levels (Dunham, 2009, p.3). In ‘The Future of Nursing’ released in 2010, the Institute of Medicine called for an increment of baccalaureate-prepared nurses and nurses with doctorate degrees as the current levels of this staff stands at 50% instead of over 80%. The Health Resources and Services Administration in April 2006 projected that the deficiency of nurses nationwide would increase by 2020 to over a million nurses. In the report, ‘What is Behind HRSA’s Projected Supply, Demand and Shortage of Registered Nurses?’ all states in the U.S. will witness the deficiency. Currently, over 30 states are facing a shortage, as there are no nurses to fill in the positions. In a statement published by Journal of the American Medical Association in November 26, 2008, Dr. Peter Buerhaus, a professor of nursing was quoted saying

The Disparity Rate between Women Committing and Incarcerated for Essay

The Disparity Rate between Women Committing and Incarcerated for Crimes in America vs Men Committing Crimes - Essay Example In order to do this, I will discuss the influence of traditional gender stereotypes and the false impression of equality to provide support for the argument that women are indeed mistreated in the workplace; and the stories and characteristics of women who become successful in the corporate world, and the true origin of the glass ceiling, if gender-based or policy-initiated, to substantiate the claim that the glass ceiling has been broken and that women are actually treated well and respected in the corporate world. II. The Glass Ceiling: Women are mistreated in the Workplace Traditional gender stereotypes have historically positioned women in a child-rearing, nurturing, passive and subservient role whereas men are perceived as the governing, more forceful gender. Self-assured and aggressive behaviors of the males are regarded as more important due to its attributes of objectivity, lack of prejudice, and focus toward analytical work or problem solving. Traditional views of males indi cate they are more appropriate to managerial and executive positions than females due to their leadership orientation. Men seem to be more commanding or domineering whereas women go for a more involved and compassionate approach. Further traditional or stereotypical perspectives on the variation men and women are seen from a psychoanalytical point of view in a current commentary in the American Psychologist by the well-known Harry Levinson. As Levinson states, the male focus and orientation is characterized as incursion and drive against the female orientation of participation and environment. The entire psychology of management is all about self-assured approach and power; either to be on the top or on the bottom, defenseless, reliant and exploited (Coyne et al., 2004). Gender discrimination frequently prohibits women from management and executive positions. Gender stereotypes advocate males are mentally or intellectually better than women, are more psychologically stable, and are more focused on achievement and more aggressive than women. Effective and successful managers and executives are believed to have masculine features and attributes. Stereotypical belief and philosophy in organizations not merely affects the staffing and hiring of women to certain positions, it as well influences career growth and development and performance assessment. Societal standards and thoughts with respect to women often restrain women from being selected for managerial and executive positions in the business world. Terborg (1977) claimed the presence of a male managerial paradigm which states that women must not or cannot be effective managers or executives, which then preserves societal standards. Moreover, Terborg (1977) observed women often are disheartened or strained by occupational therapists and family members not to pursue nonconventional jobs, such as managerial positions. Goodale & Hall (1976) discovered students of high school of both genders who had comparable go als for college and career preference were not supported evenly by their families. Male students revealed their parents showed substantially more pressure and attention to their career aspirations than did the female students’ parents. Women who were rejected admission into medical colleges obtained

A Streetcar Named Desire Essay Example | Topics and Well Written Essays - 1000 words

A Streetcar Named Desire - Essay Example The idea of the film is borrowed from the play by Tennessee Williams with the same title. The main character is Blanche DuBois, who is a fading though very beautiful heroine and the Southern belle. In the reality, this woman is degrading and is masterfully hiding behind her attractive mask. This woman suffers from the problems with alcoholism, but she tries to position herself as a good-willed woman. On her way to New Orleans French Quarter, she follows the route, which is named â€Å"Desire† and is really shocking for her (Bloom 1988, p. 37). The social underpinnings of the film Blanche is a very nervous woman with unstable nerves. She had an affair with her 17-year-old student and that is why she left her hometown. Moreover, this woman experienced a suicide of her husband and there is no wonder that she is on the edge of a nervous breakdown. Her illusions are haunting her and are mixed with her reality. She lives in her own mixed reality which is the background for her self- searching. It is hard for her to identify herself in the complex social context and it is even harder for her to position herself as a sound member of the society or as a dweller of her illusive world. Stanley and Stella show their stable and erotically charged relation to Blanche and do not feel emotional constraint. Stanley has a conflict with Blanche, because he finds out those things which she tried to hide from all people around her. Stanley rapes her and Blanche experiences a nervous breakdown. These events may seem to be predictable for drama films, but in reality the director has another intention to contrast a real life of people with their imaginative worlds. Therefore, the main heroine is passing through the film driven by her strong desire; while she felt this desire to live and to love, she was alive. When this feeling was perverted and scorned, her life broke down. Stanley could not even confess that he committed this crime and spoiled a life of a poor woman. There is a rich symbolism in this film. The main characters are fighting against their low intentions, alcoholism, and their weak-willed natures. It is interesting that the director of the film chose Marlon Brando and Vivienne Leigh to play two main characters. Both of these actors are beautiful and have always been associated with dignity and good nature (Saal, 2003). In this film, the stereotypes are discarded and the public has a chance to see that they can play both positive and negative characters. Both of them can evoke not only a feeling of admiration or love, but also negative attitude and even disdain of the audience. At the same time, the director chose those actors in order to underline that everyone has its skeleton in the cupboard and very often there is a veil of dignity, but in reality a person is a perverted beast or lives another life. Leigh was dying out in 50s as the actress of romanticism and Marlon Brando was on the edge of naturalistic acting. There is a symbolic antago nism between romanticism and realism. There is a struggle of violence and desire against illusive romantic world. Therefore, the scene of rape is hidden from the audience, but it is clearly seen from the shadows of two persons what is happening. Brando is dominating on the screen. The epoch of realism and violence is dominating over the epoch of romanticism.

Discussion Questions In Class Essay Example | Topics and Well Written Essays - 750 words

Discussion Questions In Class - Essay Example A limited liability partnership is an organization in which a number of partners or all of them have limited liability. It is true that this type of organization provides the protection of limited liability, characteristics of a corporation and tax advantages of a partnership, and that there exists many similarities between the limited liability corporation and this kind of partnership. According to Sutton (2001), the limited liability corporation reports its income on a â€Å"schedule corporation tax form and computes its self-employment tax on a schedule self employment tax form†. In the case of multiple member liability limited corporation, self employment tax is paid on the member’s allocations on profits. The corporation’s income is reported separately on a 1065 tax return for partnership with each partner computing the bills for self employment tax on their allocations of partnership gains on the schedule self employment tax forms that go along with the 1040 returns on personal tax (Clifford and Warner 2008). It is therefore not true to say that the profit is not subject to self employment tax. A corporation is taxed and also files taxes. It is also important to note that individuals in the partnership are protected against joint liability in the case of one partner or many in the business commits an act of malpractice or misconduct. It is only the assets of the member who has been proofed to have caused failure due to negligence which are attached in case of business failure (Sutton 2001). When it is treated as a corporation, pay self employment tax is not charged on the corporation’s profit. However, according to Sutton (2001), the 1120 of the liability Limited Corporation reports the corporate income tax that is subjected on the profits. The corporation is usually limited by the shares. Non U.S. residents are allowed to own limited liability corporations. It is

Wills, Trusts, and Probate Week CD Essay Example | Topics and Well Written Essays - 250 words

Wills, Trusts, and Probate Week CD - Essay Example method of valuation with which one can find the total profit by subtracting purchases from the calculated amount of the organizations earnings, which is further divided into two parts, for the renter and the landowner. Hence through this renters profits, one will be able to determine the property’s value (Lamance, 2011). This method of valuation is used for determining the value of those properties that are not yet developed or such structure that possibly upgraded or have no value, and expected replacement and destruction (Lamance, 2011). Article three of the constitution prescribes the jurisdiction of the Federal Courts, according to which the jurisdiction mainly regarding Federal queries and variety of cases that are brought between citizens of different states. As probate matters are not frequently involved in federal law that is why federal court do not have jurisdiction over probate matters (Thomas, 2012). Lamance, K. (2011).  Alternative Valuation Method For Gross Estate | LegalMatch Law Library. Retrieved from: http://www.legalmatch.com/law-library/article/alternative-valuation-method-for-gross-estate.html Singaporeprimedistricts.com (2012).  Importance of real estate valuation and the different methods of valuation. Retrieved from: http://www.singaporeprimedistricts.com/importance-of-real-estate-valuation-and-the-different-methods-of-valuation/ Thomas, A.P. (2012).  Florida Probate Lawyer | Florida Probate Blog: Probate, Guardianship & Trust Litigation. Retrieved from:

Business Idea Diary Essay Example | Topics and Well Written Essays - 750 words

Business Idea Diary - Essay Example It is well known that many persons have issues when it comes to waking up. People set alarms, but fail to wake up even after hearing one. Instead, they just press the snooze button and go on sleeping. The smart pillow comes in here. Connected to power, it shall analyze the persons sleeping pattern through brain activity and then through computer output, the software shall be connected to an alarm that predetermines the number of hours that person needs depending on their sleeping activity and give a choice of three specific time settings that the person can choose from to set the alarm. I will make money to make this product sustainable by placing a business proposal on popular funding websites for people with brilliant business ideas to get donations, funds and investments from. 2. This idea actually came up in mind as I was facing problems in my sleep. I had problems in rising up in the morning and also in getting to bed. I would set the alarm but would either not hear it or actually ignore it. Hence, I thought, â€Å"A smart pillow,† why not? 3. Rating my business idea on a scale of 1 to 10, I think my idea lies at level 8. The reason for this is because it is radical. It brings about a radical change to how pillows are normally used. On its feasibility, the idea is very much feasible. With many other smart devices out there for different purposes, scientists have come up with various ways to monitor brain activity which can be incorporated into pillows. What this product does is that it complements the existing products, in this case pillows that are already in use. This product creates an opportunity for more products of analysis to be brought nearer and create more interaction with their users without negative side effects in the near future. The hurdles that this product faces in the market are one, convincing the likely users that it does not harm them at all because it shall be used in contact with the persons and

Essay on the importance of education Essay Example for Free

Essay on the importance of education Essay The term education is derived from Latin, word ‘educere’, ‘educare’ and ‘educatum’ which means to ‘to learn’ , ‘to know’ and ‘to lead out’. Education is the process of receiving or giving systematic instruction, especially at a school or university: a course of education, the theory and practice of teaching. A body of knowledge acquired while being educated. In some occasions I would personally say that I am not always learning, this can be caused by: lack of focus; teacher being absent; cover teachers; teacher being unable to teach the subject well; destructive students or no interest in a topic. French is a pleasant subject to learn as it comprises a lotof active and team work which requires a lot of studying and patience. During the period of exams, later on the month of May 2012, I found myself talking and disrupting the class (due to the lack of focus) which was odd as French was one of my strongest subjects and a few in which I enjoyed. The reason for this was that my teacher was absent and we had a cover teacher which I imminently then thought that I had the privilege to mess about for there will be no consequences but I was wrong†¦ The only person this affected was me myself and this caused me into failing French with an E. One day in my Science class around mid March, we were studying momentum and I found myself tuned in with the lesson (which doesn’t happen often) and was fully focused which resulted to improving my understanding of the topic and Iaccumulated more information about it. The reason being was that the lesson was a mixture of practical active learning and theoretical learning. This made me to enjoy, have fun and partake in the lesson. I really did learn a lot despite my weakness and hatred for science. ‘Education is life itself’ Some people would agree with the statement that education is life itself and utter that education is the most powerful weapon and the key to success. Referring to the bible in Ecclesiastes7:12 ‘For the protection of wisdom is like the protection of money and the advantage of knowledge is that wisdom preserves the life of him who has it’. This quote may suggest that the survival of one may depend upon their knowledge. Being educated is an advantage in life so therefore we should cherish and preserve it as we would protect money. On the other hand, other people may disagree with this statement and say that education isn’t life itself for some people are not well educated but have managed to become successful,people such as:Abraham Lincoln, John D. Rockefeller, Amancio Ortega Gaona and many more. This comes to show that knowledge isn’t just the approval on a paper (degree) but can be physical and specialized skills. Also other unfortunate people mostly in LEDCs (less economically developed countries) such as: Egypt, Mali, Haiti, Ghana,Ukraine, Libya, Vietnametc but does this mean that due to lack of being educated results to individuals from these countries to not be successful ?Of course not. Finally, in my belief I think that education is very beneficial to all. From my personally experience I would say that living does in fact educate me, why? In the past I made mistakes that I had to learn from such as revising a week before an exam to major mistake as forbidden sins from the bible (The 10 commandments) but that’s alright because life never came with instructions. We all came to learn, to conquer and to succeed. Robert M. Hutchins aforementioned: ‘Education is not to reform students or amuse them or to make them expert technicians. It is to unsettle their minds widen their horizons inflame their intellects teach them to think straight. If possible’ sowhy is it that the older generation put a lot of pressure on the younger generation in other words the ‘youths’ to study hard to become doctors and lawyers? We cannot all be doctors and lawyers for God gave each individual a conscious to help us make right and wrong decisions and to follow our hearts. Education is life itself some would say, but I say education is a high light to life ‘the key to success. Victor Hugo ‘He who opens a school door, closes a prison.’

Nestle Is The Worlds Largest Food Processing Company Marketing Essay

Nestle Is The Worlds Largest Food Processing Company Marketing Essay 1.0 INTRODUCTION The strategic management process is based on the belief that organization should continuously monitor internal and external events and trends so that timely change can be made as needed. An organization must be capable of wisely identifying and adapting to change. In this report, I will choose Nestlà © S.A, one of the most successful food processing company in the world to discuss its strategy management process. 2.0 COMPANY PROFILE Nestlà © S.A. is the worlds largest food processing company and is headquartered in Vevey, Switzerland. The company was founded by Henri Nestlà © in 1866. Nestlà © Company had made several name changes from 1866 to 1947, and finally adopted Nestlà © S.A. in 1977 as the companys name. Nestle S.A. has factories or office in almost every region of the world and markets a wide range of brands. The company is often described as the most multinational of the multinationals. in the current food industry market. Henri Nestlà ©, also know as of the main originator of condensed milk. In 1867, he developed the first milk food for infants and a baby who could not be breast-fed was rescued. Nestlà ©s invention responded to the need for a nutritionally safe alternative to breast milk. Thus, Nestlà © S.A has targeted to build a business based on sound human values and thoughts. The key to success of the company is due to its huge Research and Development network within the food processing industry. With RD as the competitive advantage, Nestlà © has become the worlds leading nutrition, health, and wellness company. The company is devoted in continuing to improve the nutritional value of their products while enhancing the flavour. Nestlà © achieves this through its brands and with initiatives like the Nutritional Compass and 60/40+. Millions of people choose to consume Nestlà © products everyday because the company sustain the quality as the fundamental ingredient in all of its brands. Consumers choose to place their trust in Nestlà © due to the companys dedication to achieve distinction and turn to Nestlà © brands to preserve nutritional balance in todays fast paced world. Switzerland-based Nestlà © S.A. has the highest ranking as the largest player throughout the entire world in the competitive position within the food industry. The rating reflects the companys competitiveness and market attractiveness. With combined sales of 110 billion (Swiss Franc) in 2008, Nestlà © states a diversified business portfolio, being the market leader in numerous product categories worldwide including bottled water, instant coffee, milk and cheese products, nutrition and baby food, ice cream, frozen foods, culinary preparations, and coco products. Nestlà ©s broad geographic coverage includes North America and Europe as well as Asian markets. The vision of Nestlà © RD is long term, it helps shape the future of foods making consumer needs into research priorities and convert new technologies into consumer benefits, and services. 3.0 STRATEGY ANALYSIS 3.1 Environmental Scanning Environmental scanning has the management scan internal environment and external environment. The factor which are the predominant factor for an organization factor is SWOT standing for strengths, weaknesses, opportunities and threats. 3.1.1 SWOT Analysis SWOT analysis is a strategic planning method developed by Albert Humphrey using data from Fortune 500 companies in the 1960s and 1970s. 3.1.1.1 Internal Environment Strengths Strengths include anything a company does well and its resources and capabilities for developing a competitive advantage. The greatest strength of Nestlà © is culture that is team focused and an open door policy. Nestlà © focuses on collectivism and performance orientation attitude which encourages employees to work harder. Nestlà © achieves broader range of products by improving existing and innovating new products. Consumer demands are switched to changes of taste, colours and design that have been undertaken to products such as Nestlà ©s Smarties and Kit Kats.  The launch of Kit Kat Chunky has proven that creativity and innovation can extend the life cycle of a product. Weaknesses The lack of certain strengths and things a company does not do well are viewed as weaknesses. Nestlà © is poor in targeting some of its products. Nestlà © MilkPak is a premium product targeted to upper middle and high class consumers. Most consumers in Pakistan are from lower middle and poor class. They are not afford to purchase it due to the premium price. Nestlà © has a complex supply chain configuration too and traceability is a critical issue for Nestlà © India. High standards of hygiene, quality of edible inputs and workforce are required in the food industry. Fragmented nature of the Indian market will cause more problems. 3.1.1.2 External Environment Opportunities The external environmental analysis a firms new opportunities for profit and growth. Nestlà © in Pakistan has a great opportunity for expanding its milk products because Pakistan is the seventh major milk producer in the world with annual output more than 22 billion litres. Threats Adjustments in the external environment present threats to a firm. For an example, shifts in consumers preferences. The major threats to Nestlà ©s products is Unilevers Walls, a famous ice-cream brand. It is distributed nationwide and has total control within the local market. Besides, economic slowdown can reduce demand, and inflation is getting higher and higher causing the purchasing power of consumers is decreasing day by day. 3.1.1.3 General Environment PEST Analysis Pest Analysis is used to illustrate a structure for the analysis of macro-environmental factors. Political Political factors include a country or governments regulations and legal issues and rules which a firm must follow. For example, Nestlà ©s famous brand Milo. The product stay within the law in all countries including being aware of legislation health and safety, commercial standards, consumer protection and trade description. Economical Economic factors such like economic growth, exchange rate and inflation rate will influence potential customers purchasing power and the firms cash flow. During recession, customers have less disposable income, demand for Milo might drop in the market. Social Social factors comprise the cultural aspects and demographic of the external macro-environment. These factors influence customer needs and potential markets size. The society are more aware of health conscious nowadays, Nestlà © can build up Milo as a new fashionable drink like 100 plus in the fitness industry. Technological Technological factors can reduce barriers to entry, improve products quality and influence outsourcing decisions. Advance in science allows Nestlà © to improve its product such as Milo, the company can add energy and healthier formula to Milo. 3.2 Porters Five Forces Analysis Michael E. Porter developed Porters five forces in 1979. It is a framework that helps marketer to differentiate a competitive environment. Threat of substitute products An analysis of the threat of substitute products will identify the consumers of a company might switch their purchasing alternative. There is a tendency for food and beverages manufacturers to produce broad range of products. These products may compete with one another to gain market share and become substitute for each other. Nestlà © Koko Krunch Cereal can be the substitute for Nestlà © Nesvita cereal drink since both of them are intended for breakfast consumption. Nestlà © is not offering all kinds of food and beverages, those unoffered kinds may act as the substitutes for the Nestlà ©s products. For example, Nestlà © has coffee in its product lines which is Nescafà ©, the substitute for it can be the soft drinks which are not in the portfolio of Nestlà ©. In this case the substitutes are very broad. Bargaining power of suppliers An analysis of the bargaining power of suppliers  will identify the changing price, quality and service of suppliers without consequence. Supplier power can be different due to seasonal or economic cycles. Supplier power is increasing as many of the food processing companies are not producing their own raw materials. Nestlà © itself gets material in the form of raw or semi-processed directly from farmers and trade channels. By considering the number of suppliers in the industry and the switching cost, the dependency to a particular supplier can be reduced. Nestlà © has operations in many countries throughout the world, if one supplier unable to offer good price for Nestlà ©, it can switch to other suppliers. The bargaining power of supplier depends heavily on the strength of the companys brand. Big companies such as Nestlà © can take advantage in bargaining. Bargaining power of buyers Food processing industry is very broad and rivals can come out with numerous product selections. When the companies step into the maturity stage, they will have even more products provided to strengthen the companys brand. Nestlà © Milo has strong market share and remains a constant favourite amongst Malaysia consumers. In order to further strengthening the brands image, the company added Milo Gold to its product range to keep the consumers loyalty towards the product. Threats of new entrants An analysis of the threat of new entrants will identify entry barriers within an industry. Industries with high barriers to entry will face low risk from new competitors than an industries with low barriers to entry. The competition of ice cream business in Pakistan is very small. This could create chances for other international ice cream brand to penetrate their products to compete with Nestlà © in Pakistan. The major substitutes of Nestlà ©s ice cream would be Walls ice cream and Hico ice cream. Competitive rivalry within an industry Rivalry among competing firms is the utmost of the five competitive forces. Firms within the same industry are competing with one another to gain customer share to increase profitability. The competitors are of roughly equal size which can make the competition even stiffer. They will attempt to gain dominance over another. Nestlà © and General Mills have joint ventured for breakfast cereal market. By having such joint venture these two companies can achieve better success instead of competing with each other. 3.3 Value Chain Analysis Value chain analysis is a development for understanding the general factors and conditions under which a value chain and its firms can achieve higher levels of performance. Manufacturing and the environmental footprint Nestlà © has a great commitment to the environment. They put in great efforts to protect the access of water and ensure everyones responsibilities as water users. Nestlà © moves to different fuel types to produce their products to improve the environmental performance. One of the significant steps in the  value chain is transport. Nestlà © initiated an experiment with  Schenker, to  evaluate the effect  of  different types of  transport, distances  driven and fuel type used to create a better environment. Nestlà ©s employees The company determined by skilled and motivated workforce for continued success. Nestlà © includes many nationalities, religions, and ethnic groups working together in one single unifying corporate culture. Farmers and Agriculture Nestlà © always assist farmers to be successful suppliers. This great effort is helping the entire region to develop a positive long-term impact to boost economic performance. Nestlà © share good environmental and water management practices with farmers by carrying out agricultural programs. Nestlà © insist code of ethics to maintain good and long-term relationship with their suppliers. Products and consumers Nestlà © strengthens its brands and customers loyalty to respond to consumers changing preferences. Nestlà © preserves the nutritious in its products while enhancing the flavour and improve the quality of their products. According to Julio Frenk, former Secretary of Health Mexico, from his experience in Mexico, he believes that Nestlà © is delivering genuine shared value through its products in the society. 3.4 Benchmarking A company should has its benchmark to improve quality of its products. In June 4, 2009, Nestlà © started make use of ASSET4 to benchmark its environmental, social and governance (ESG) performance. ASSET4 is the top supplier of idea, comparable, and auditable extra-financial information. According to Nestlà ©s head of Investor Relations, Roddy Child-Villiers said that Nestlà © is committed to improve its ESG performance via Creating Shared Value, which build continuous business triumph and the establishment of shareholder value to the creation of value for society at large. 4.0 STRATEGY FORMULATION Strategy formulation is the second stage in the strategic management process. In the aspect of corporate strategy, the current objectives and strategies of Nestlà © will be discussed as well as suggestions given on how Nestlà © to be more successful in the food processing industry. For example, what amendments should be made to achieve the development objectives and strategies of Nestlà ©, the lines of business that Nestlà © is in now, and how these lines of business fit mutually. There are three main components fall under corporate strategy. These components include directional strategy, portfolio analysis and parenting strategy. 4.1 Directional strategy Directional strategy refers to a firms overall orientation towards growth, stability and retrenchment. 4.1.1 Growth strategy Growth strategy has two fundamental categories, concentration within existing industries and diversification into other lines of business or industries. In this report, I will choose to discuss the concentration strategy of Nestlà ©. Concentration strategy can be achieved via merger and acquisition (MA). MA have emerged and are widely used in many industries today. Nestlà © has been using these form of strategic alliances to link technology gaps and resources, to recruit expertise and obtain market positions. MA are essential and potentially useful for a company that wishes to enter a new industry and new markets. Merger Merger is defined as the combination of companies. In 1905, Nestlà © S.A was formed by the merger called the Nestlà © and Anglo-Swiss Milk Company. Nestlà © stepped outside the food industry for the first time and diversify its business in the cosmetic industry. In 1974, Nestlà © became a major shareholder in LOrà ©al, one of the worlds leading makers of cosmetics. Acquisition Acquisition is the act of purchase or takeover of a company that is completely absorbed by the subsidiary or division of the acquiring corporation. Since 1985, Nestlà © has made over 50 acquisitions. Nestlà ©s growth strategy began with acquisitions to diversify its product offering. In the early 1990s, it used acquisitions to expand geographically. More recently, Nestlà © has focused its acquisitions on growing a select number of very attractive businesses in markets where it can achieve leadership positions. For example, Nestlà © has acquired Frozen Food in 2010. The factors of the acquisition are due to Frozen Foods number one position in United Stated and Canada as well as strong growth profile in North America by proving fast recovery in times of economic downturn. Meanwhile, concentration strategy includes two strategies which are vertical growth and horizontal growth. I will choose horizontal growth of Nestlà ©s for further discussion. Horizontal growth refers to the expansion of operations into other geographic locations and enlarging the variety of products and services offered to current markets. Horizontal growth can be achieved via joint venture. As an example, in 2001, Coca-Cola Company and Nestlà © S.A. continue their existing joint venture business, Coca-Cola and Nestlà © Refreshments. This co-operation will be renamed Beverage Partners Worldwide (BPW) to emerge their beverage segments, especially ready-to-drink tea. 4.1.2 Portfolio Analysis Portfolio analysis is basically a product portfolio in which a company rank their products and where their products are stands in the market. There are two popular portfolio analysis techniques that will be used to analyse Nestlà ©s portfolio. There techniques include BCG Matrix (Boston Contingency Group) and GE Business Screen. For this report, BCG Matrix is selected to explain the current standing of Nestlà ©s brand in India. BCG Matrix In 1960, Bruce Henderson, president of the Boston Consulting Group design BCG Matrix to develop business strategy. There are four categories of product position which are stars, cash cows, dogs, and question marks. Stars When an industry is growing and the share of a firm is high as well, then the firm is the leader in business. Nestlà ©s Nescafà © is one of the leading coffee brands in the Indian market. It has the strong position in the market which is incomparable by other brand within the country. Nescafà © has high market share in the industry as well as the growth rate is significantly high. In addition, the name of Nescafà © has become generic with coffee. Cash Cows When the industry growth is low but the firm has high market share, then the firms products are considered Cash Cows. Nestlà ©s Maggie Noodles has more households of consumption in India and has become the first preference of Indian children in terms of instant food, yet it is still considered as Cash Cows, not a star. It has a significantly high market growth rate in the Noodles market in India, but the market growth rate of Noodle consumption is not very high. Question marks Question marks refer to products with the potential to penetrate into the market and succeed but will require a lot of cash for development. Maggie Pickles has limited variety especially in this taste crazy country, India. Maggie Pickles is doubted for two main reasons. The first reason price and packing of the product is high, which seems to target customer from upper class. The second reason is it lack of significant number of alternative, therefore it is a challenge to maintain itself in the market. Thus, it is suggested that Maggie Pickles to review its packaging and price so every citizen in India can afford to purchase the product. Dogs If the industry growth is low and a firms share is instability or low, then the products of the firm is considered dog. Nestlà ©s Dahi is considered Dog because people in India was unaware that Nestlà © offers a Dahi. The product is facing competition from Amuls Masti Dahi. The concept of Dahis packaging is not favourable by the consumer who prefer to play it safe with the local manufacturer. Nestlà © Dahi is placed in as a Dog due to lack of growing market. It is recommended that Nestlà © has to think on what it can do to make everyone in India recognize Nestlà © Dahi. 4.1.3 Corporate Parenting Strategy Corporate parenting strategy is developed to examine each business unit in terms of its strategic factors, areas in which performance can be improved, and analyze how well the parent company fits with the business unit. Horizontal strategy To expand a business to another geographic location, extra cost such as import duties, logistics and other packaging requirements will weigh down a products launch in the targeted region. Hence building an overseas plant or subcontract the manufacture of the product to a licensed local manufacturer. Nestlà ©s has many manufacturer in almost every country in the world to manufacture its products. This strategy has helped Nestlà © to cut down the extra costs as I have mentioned above. Multipoint competition Multipoint competition refers to a multinational organization compete against other multinational organizations in a number of markets. Nestlà © competes in a wide range of geographic areas in addition of broad range of product categories. Therefore it faces competition from multinational companies such as Unilever and Philip Morris with similar product lines that cross regional bounds. Since Nestlà © is facing this type of competition, it is suggested that Nestlà © must compete briskly across its worldwide customer base. 5.0 STRATEGY IMPLEMENTATION Strategy implementation is the third stage in strategy management. In order to carry out the formulated strategies, Nestlà © needs to establish annual objectives, planning policies, motivation employees and allocate resources. This stage is also known as the action stage of strategic management and it is often considered to be the most complicated stage. It needs the collaboration from all the employees at all levels in Nestlà © in terms of personal discipline, commitment, and sacrifice. In this stage, I will discuss several issues that will affect to Nestlà © during the process of strategy is being implemented. 5.1 Management Issues Management changes are essentially more extensive when strategies to be implemented move a firm in a major new direction. I will select several factors from the management issue to discuss how are they going to affect Nestlà ©s organizational performance. Annual Objectives Annual objectives are especially important in strategy implementation, whereas long-term objectives are particularly important in strategy formulation. Annual objectives represent the basis for allocating resources. Resources Nestlà © need at least four types of resources in order to achieve desired objectives. Financial resources. One of the major strengths of Nestlà © is its RD which contribute a lot in supporting the companys strategy implementation. In 2006, Nestlà © invested CHF 1.73 billion in RD and over CHF 1.5 billion in Venture Capital. Thus, the company needs sufficient financial resources in order to continue its RD. Physical resources. Nestlà © has a committed sales force which is the major resource strength in terms of physical resources. It is very important as part of the companys success particularly after the strategy is implemented, and the employees able to develop markets and sell its products. Human resources. Human resources is one the significant concern while implementing strategy because it is the backbone of any organization. The fact that Nestlà © is more people and product than system oriented reflected in the way HR is functioning and is organized. Technological resources. RD at Nestlà © is an international group of science and technology centres of excellence. Its RD has a long tradition of building its own machines based on extensive in-house engineering experience. Proprietary technological claims in all products categories assist Nestlà © to maintain and improve its position as market leader. Rewards and Incentives The Real Rewards in Nestlà © USAs investment in you is a comprehensive package for waged employees. Compensation is a key part reward of Nestlà © USAs Real Rewards package to help to attract, motivate, and retain a workforce of top performance. There are three types of compensation of the Real Rewards package. Base Pay. Based Salaries are designed to be competitive which based on data specific to different position as measure in marketplace. High performance over time is recognized by base pay that is higher than the market. Short-Term Incentives. Short-Term Incentives Pay is designed to reward employees (typically yearly) for their accomplishments and contribution to Nestlà © USAs success. Long-Term Incentives. Nestlà © USAs Long-Term Incentives Plan are designed to motivate and reward those in eligible leadership position for the companys sustained success for a longer period, often three years or more. Human Resources Nestlà © Human Resources Policy encompasses those guidelines which represent a sound basis for effective and efficient HR management in the Nestlà © Group around the world. Learning is part of the company culture in Nestlà ©. Employees at all levels is conscious of the need to upgrade constantly his or her skills and knowledge to achieve personal and organizational goal. 5.2 Marketing Issues Marketing variables can determine the success and failure of strategy implementation. Market Segmentation Marketing segmentation is the process in marketing of grouping a market to identify different groups of customers with different needs or responses to marketing activity. Consumer can be segmented on the following characteristics. I will use Nestlà © Juices to discuss how Nestlà ©s marketing team is going to target the market segmentation. Geographic Segmentation, Region. People would prefer to drink juices during the hot weather or summer season. The marketing team can segment the market on the basis of high temperature zones. To boost the demand of its juices products, they can focus more in the region where the consumption remains almost the same all the year around. Demographic Segmentation, Gender. Women will be the best targeted customers as they usually shop for their family. When they are convinced that the juices will be good for the health for their family, they will eventually purchase. Psychographic Segmentation, Life style. People belonging to luxury life style tend to spend more on luxuries as compared to people in the lower class. In strategy implementation, market segmentation is an important variable. It allows Nestlà © to operate with limited resources due to unnecessary of mass production, mass advertising and mass distribution. The market segmentation decision directly affect the marketing mix variables. Marketing Mix Product strategy. Nestlà © juices main competitive advantage is its quality leadership. The company aim provide the original and best quality to their customers and fulfill their need. Place strategy. In Pakistan, Nestlà © established the distribution channels for its juices products in famous cities such as Karachi, Lahore and Gujranwala. Then they acquired maximum two to three suitable distributors in these cities to hinder from their own competition. Promotion strategy. The marketing team of Nestlà © use various sources to promote their target marketing. Sources used such like TV, Newspaper and Billboard to advertise their products. When Nestlà © launches new juice, the marketing team will use the promotion strategy that are mentioned to spread the awareness of their brand. Price Strategy. Nestlà © juices are available six flavored and two size. The packing of 200ml size is targeted for individual customer while 100ml packing is targeted for whole family. They charge price premium since they provided high quality and 100% clear juices other than competing low cost with their competitors. Nestlà © juices contain maximum profit margin compared to their rivals. Product Positioning After segmenting markets, Nestlà © can target particular customer groups, the next step is to find out what customers wants and needs. In 2009, Nestlà © launched two fortified juice drinks for children, Juicy Juice Brain Development and Juicy Juice Immunity. Customer wants. Children are targeted easily targeted for these two juice drinks because they can choose three flavours that are available including apple, berry and grape flavours in these two juice drinks. Customer needs. Parents are very concerned with their kids development. Therefore, these two juice drinks are specifically targeting brain and immune development in under five age group. 5.3 Research Development Issues RD is an investigative activities that a business choose to conduct with the purpose of discovering new products and to improve the existing products. Nestlà © is the global leader in the food processing industry with regard to RD. The RD expert team in Nestlà © have provided best practices and help in the companys implementation. For example, the RD structure offers the flexibility to use the huge sources of local ideas, bring them back and develop them for the global implementation. The major advantages of Nestlà © RD include: The company attract the best scientist and engineers from top-level universities who want to work and partner with them. To build plants, expand, grow, and market products and services more efficiently. 6.0 CONCLUSION In a nutshell, it is not easy to maintain the position as the world leader in food processing industry like Nestlà ©. A company must be able cope with any unexpected changes in order to survive and compete in the world of business. (Word Counts: 4435 words)

TRAFFIC MANAGEMENT ADVISOR :: essays research papers

Abstract The Traffic Management Advisor (TMA) is part of the FAA’s Free Flight program which has been on going for the past 12 years in an attempt to enable controllers the means in which to manage airspace and reduce delays at airports safely and more efficiently. It uses flight plan information along with environmental concerns to aide controllers in sequencing arrivals at airports and makes recommendations for traffic patterns to aide in undue congestion. The TMA has boosted efficiency of the air traffic controllers and helped in fuel efficiency and safety for the airlines, passengers and crews. The Concept of the Traffic Management Advisor   Ã‚  Ã‚  Ã‚  Ã‚  The Traffic Management Advisor (TMA) is used to aide the air traffic controllers and coordinators thru graphical map, which display alerts, when dealing with aircraft when they are on the outer meter, meter fixed, final approach and threshold for landing at an airport. The TMA schedules and sequences times for their orbits and landings at airports which take a lot of the stress and calculations away from the controllers. It also schedules their landing runways for the aircraft which helps with separation and safety of the aircraft. It does this by computing their speed and approach angles which can be seen on a live Doppler type of screen.   Ã‚  Ã‚  Ã‚  Ã‚  The TMA system relies on eight processes which include the following: 1) the communications manager which shares information between its databases, 2) the radar daemon which has a link between the TMA and the controllers computer, 3) the weather daemon which uses weather information from the national weather service, 4) the timeline graphical user interface which receives and uses information from the traffic management controllers computer, 5) the route analyzer which decides which route the aircraft will use, 6) the planview graphical user interface which uses input from the controllers and displays the information, 7) the trajectory synthesizer which determines the estimated time of arrival and the descent profile of the aircraft, and 8) the dynamic planner which determines the runway and the sequences of the other incoming traffic.   Ã‚  Ã‚  Ã‚  Ã‚  The TMA computes the aircrafts schedule and sequencing between 40 and 200 miles from the airport, even before they have reached the airports controlled airspace. All of this information comes from the aircrafts flight plan and the TMA has the ability to adjust runway assignments and the sequencing of the aircraft also due to environmental conditions or in response to the input by the controllers.

Our Town Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  In the play â€Å"Our Town†, by Thornton Wilder, a character by the name of Simon Stimson makes a very insightful statement about people and their lives. Simon is dead and buried, as well as several of the play’s other characters, when a newly-dead young woman named Emily joins their ranks and begins to realize the triviality and ignorance of her existence, as well as that of every living person. The dead are discussing this insignificance and unawareness of the living when Simon comments with disgust on how much living persons waste their life, asserting, â€Å"To spend and waste time as though you had a million years.† In this statement, Simon is referring to the degree of which people take their lives for granted. People are often so busy and so consumed by relatively minor matters that they never stopped to realize how truly special everything is. They go about their days following strict schedules and routines, always rushing about to mee t their many obligations, and never take the time to simply cherish even the small things. Most people wake-up in the morning, rush about to leave for school or their jobs, work or learn all day, only to come home and have yet more obligations to take care of, never once taking time out to stop and enjoy things for themselves. Simon is referring to the daily routines and events the consume people’s lives as a waste of time, for they do not realize how genuinely short their lives are. Simon is upset with people for n...

A Comparison between Othello and The Trial Essay -- comparison compare

A Comparison between Othello and The Trial   Ã‚   In the same way that the concept innocence and arrogance appear at cross-purposes, a comparison between "Othello" by William Shakespeare and " The Trial " by Franz Kafka at first sight appears contradictory. On closer analysis however, both these terms and these two works can be shown to have demonstrated the same inseparable idea.    The philosophy of both times introduces the ideas. And it gives us an understanding of why they thought that way and to make us understand the writer's work better. Shakespeare birthed in the Renaissance period in the 1600's. At that time England was dominated by Anglicanism-King Henry the eighth replaced the Pope-so the king or the queen has all the power. The ruler had the power to kill a person or give him or her a chance to live. Shakespeare wrote about that power and showed it, and gave it a sense of life in his work. E.g. when Othello wants to kill Desdemona out of the whim. "Ay, let her rot, and perish and be damned to-night; for she shall not live."(Othello, act IV, scene 1) Or "Hang her! I do but say what she is." (Othello, act IV, scene 1) In these two examples it shows the power of the ruler, and how he or she could use it abusively or wisely. And how they make their decisions without any consultant. Or when Othello takes Cassio out of the force, "Cassio I love thee; but n ever more be officer of mine."(Othello, act II, scene III).      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The incidents that occur in Shakespeare's work are anthropological constants that we experience them in our daily lives jealousy, love, death, hate, and betrayal. The people related to Shakespeare because they lived the role that he was introducing and describing, they understood his i... ...hen Othello knew that Cassio was drunk he took him out of the force, even though he was his companion and his right hand. And when Joseph K. struggles with the people in the office.    Arrogance, an eminence that is full of pride, and known the tragic flow. That's what each character has. Although characters have different paths in the end they both reach the same path. And when they realize they are on the wrong path it is too late to turn back. So their arrogance will lead them to their fate, and to their death.      Works Consulted    Kafka, Franz. The Trial. New York: Schocken Books, 1984. Nietzsche, Friedrich. The Birth of Tragedy. New York: Dover Publications, 1995. Shakespeare, William. The Complete Works of Shakespeare. Updated Fourth Edition. Ed. David Bevington. New York: Addison-Wesley Educational Publishers, Inc., 1997.   

Heart of Darkness and Coppola’s Essay

   Kurtz was the best agent the Company had – and yet his journey has resulted in his oppressive and tyrannical demeanour; and he unleashed his maddened soul unto his surroundings. Kurtz obviously spent much time dwelling on thoughts and attempts to journey into his soul. The fact that he once travelled down the river with his ivory, and yet turned back after miles of travelling depicts his indecisive nature. Marlow realises this, and sees how torn apart the man really is. He realises that Kurtz’s solitude in the wilderness had allowed him to segregate and isolate everything he had known. With nothing to control him and no voices of reason, his journey into his soul in the end, distorted it into a malicious, gluttonous thing, whereby its greed and passions were to become insatiable, â€Å"But his soul was mad. Being alone in the wilderness, it had looked within itself†¦ it had gone mad. † (pg66) As we approach the end of their journeys, we see that Marlow has salvaged himself from insanity and darkness. Kurtz however, cannot retrieve himself, â€Å"The brown current ran swiftly out of the heart of darkness†¦ as Kurtz’s life was running swiftly too, ebbing, ebbing out of his heart into the sea of inexorable time. † (pg68) The use of metaphors and analogous language explicates that the further Marlow and the others depart in the physical journey, the less the likelihood of Marlow obtaining a deleterious soul. However, inversely, the further Kurtz proceeds away from his physical journey, the ‘heart of darkness’ he entitled to himself – the sooner he faces his cessation. He had desecrated his soul, gratified his monstrous passions to the extent where he would now allow his journey to have a path back. This concept is elucidated in the analogy that he had â€Å"kicked himself from the earth†¦ he had kicked the very earth to pieces.. † (pg66). And so the end of Kurtz’s journey occurs, his final words being â€Å"The horror! The horror! † (pg69). He seemingly passed judgement on his actions and life, his ‘journey’ and he deemed it to be horrid. By the end of his journey, Marlow has an altered perception of life. We see that through this spiritual journey he has gained the ability to understand reasons for barbarous actions; a suggestion that it is only through experience and such a journey, that one could ever understand how and why the mind can turn into such a truculent, repugnant thing. Coppola’s Apocalypse Now presents a mission through the Nung River to reach deeper into a jungle. Captain Willard accepts a mission to exterminate Kurtz, a man who implements unsound methods and is accountable for murder. Here Coppola employs a sound technique, the use of music in a minor key to pose an apprehensive sentiment to the mission. Willard formulates an analogy â€Å"never get out of the boat†¦ unless you were going all the way. Kurtz got off the boat†¦ † Willard interpolates to Kurtz’s mental journey, and how Kurtz ‘got off the boat’, and theoretically straight into the arms of the jungle. Kurtz was a man who had extreme potential and ability to reach high ranks within the army. However, he abandoned this and adventured into the unknown and attained new beliefs and ethics, â€Å"the more I read and began to understand, the more I admired him†¦ he could’ve gone for general†¦ but he went for himself instead. † Willard’s understanding of this is one of the primary indications of his commencement towards his own spiritual journey. Kurtz opens opportunities to Willard – by venturing into Kurtz’s foundations he ventures into his own. During this dialogue we see close up camera angles of Willard, sweaty with a torch and black background, giving him a strong look of obsessiveness. Willard then reads a letter from Kurtz, within the letter is a significant passage, â€Å"there are many moments for compassion†¦ there are many moments for ruthless action. What is called ruthless†¦ may be†¦ seeing clearly what there is to be done and doing it†¦ directly. † Kurtz is attempting to postulate reason and justify his ruthless conduct. Following this the boat halts to inspect a native’s boat. During the examination, the soldiers open fire despite the native’s innocence. They discover a girl is still living, and resolve to accompany her to a hospital. Willard however, determines he must continue on his expedition. He deliberately shoots the girl and thus adopts an aspect of Kurtz, â€Å"seeing clearly what there is to be done and doing it. † A median camera shot encompasses the face, neck and torso of the girl, lifeless and inert, revealing and provoking an increased sense of callousness upon Willard’s part. Eventually Willard encounters Kurtz, and he imparts a recount explicating the barbarity of the Vietcong guerrilla forces, â€Å"And then I realized they were stronger than me because they could stand it†¦ men who are†¦ able to†¦ kill – without feeling, without passion, without judgement†¦ † Upon saying this, his face is shadowed; there is no sound but his echoing words reinforcing the dialogue’s intensity. Although Kurtz may have desired strength and mercilessness, the irony and sarcasm of his stories pose another reason as to why he divaricated from the army. The American army has the ability to kill and wage war, and yet American soldiers still hold to moral values that completely contradict their actions, â€Å"we train young men to drop fire on people. But their commanders won’t allow them to write fuck on their airplanes because it’s obscene†¦ † As Kurtz despises such â€Å"lies†, he comes to believe the ability to endure abominable vulgarity shows true genuine strength, and lacks contradictory behaviour. We thus receive reasoning for Kurtz’s journey. Willard then concludes to slay Kurtz, however it is not for the benefit of the army, â€Å"I wasn’t even in their army anymore†¦ I felt like he was up there waiting for me to take his pain away†¦ † As he sees Kurtz, the music begins to play rapidly to produce anticipation. It is a ritualistic slaughter, with constant cuts to a scene of vicious sacrificial killing of a water buffalo by the natives, insinuating Kurtz as a false deity, having an erroneous journey. He is deservingly being slaughtered like an animal, sacrificed back to his jungle. Kurtz’s last words are â€Å"The Horror, The horror. † Here we perceive an acceptance of iniquity in a human’s soul, the ‘horror’ that can arise when a man delves into his soul, and depraves it through attempts to monopolise it. As Willard exits from slaughtering Kurtz, he has been established as the native’s ‘new deity’. Undershot camera angles endorse Willard’s superior status, his face is smeared in mud and his body is profaned with blood. The music is disturbing (producing an anticipative mood) as he progressively walks through the sea of people. There is the prospect of Willard continuing in Kurtz’s footsteps. However, he advances to his boat. It was through this journey that he was able to comprehend Kurtz’s actions. But Willard himself did not falter over the edge into insanity. The journeys in this case show us that placed into the right scenarios, there does sleep a suppressed greed and insanity in every soul that has the chance to escape if delved into. However, as we can see from Marlow and Willard’s examples, this can be understood and the unleashing of such evil can be avoided. Coppola and Conrad both used their techniques to show this concept and those concepts relating to it. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Joseph Conrad section.

Honda (a)

Q1. What’s the strategy that allowed Honda to be so successful in the US market? It is a fact that Honda had experienced a remarkable success during the period from the late 50’s to the end of the 70’s. This success is a result of the strategy the company developed at that stage of its lifecycle. This strategy in principle is a technologically based strategy; where Honda established Honda Technical Research Institute (HTRI) in 1946. In the meantime, Honda developed manufacturing expertise to become fully integrated producer of motorbikes components.In order to minimize the associated risk, Honda offered a multiproduct line, taking leadership in product innovation through the HTRI and exploiting opportunities for economies of mass production by gearing design to production objectives. How is possible that Honda’s many expensive investments lead to lower costs? The company achieved a significant product advantage through a heavy commitment to R&D and advance d manufacturing techniques.Honda used its productivity-based cost advantage and R&D capability to introduce new models to the market very quickly and at prices below those of competitive machines. Over time, Honda had smoothly descending real prices. This price reduction is experience-based which means that as long as more experience is acquired, Honda is capable to develop new methodologies to produce motorcycles at lower cost. This was mainly due to high production volume and improved productivity of the Japanese labor. Q2. How did Honda come to have this strategy?Honda’s strategy was a result of Honda’s underlying philosophy which is a marketing philosophy; i. e. grapping more market share and increasing the sales volume. Selling and Distribution system was a tool to implement this philosophy. What evidence do we have of forethought and planning in the company approach to production? Honda built a manufacturing plant with a capacity 10 times in excess of demand at t he time of construction in 1958. Honda developed manufacturing expertise to become fully integrated producer of motorbikes components.Honda minimized risk through: offering a multiproduct line, taking leadership in product innovation through the HTRI and exploiting opportunities for economies of mass production by gearing design to production objectives. Marketing? In the 1958 Honda’s market research identified a large untapped market segment seeking a small, unintimidating motorcycle that could be used by small motorcycle business for local deliveries. Honda advertizing concerted to change the image of motorcyclist through heavy campaigning towards middle class consumers. Distribution?Honda followed a policy of developing the market region by region beginning with the west coast and moving eastward. Design? Honda designed the lightweight motors to match the market research results. In general, Products are updated or redesigned whenever a market threat or opportunity is perc eived, prices are set at levels to achieve market share targets and will be cut if necessary, effective marketing systems are set up in all markets where serious competition is intended – regardless – of short term cost and finally plans and objectives look to long term payoff.Q3. To what degree was the US entry strategy thought out in advance? Honda was already the world’s largest motorcycle producer. Honda established a US subsidiary and began its push in the market by offering very small lightweight motorcycles. Honda followed a policy of developing the market region by region beginning with the west coast and moving eastward until it established the largest dealership network in the US. Honda (a) Q1. What’s the strategy that allowed Honda to be so successful in the US market? It is a fact that Honda had experienced a remarkable success during the period from the late 50’s to the end of the 70’s. This success is a result of the strategy the company developed at that stage of its lifecycle. This strategy in principle is a technologically based strategy; where Honda established Honda Technical Research Institute (HTRI) in 1946. In the meantime, Honda developed manufacturing expertise to become fully integrated producer of motorbikes components.In order to minimize the associated risk, Honda offered a multiproduct line, taking leadership in product innovation through the HTRI and exploiting opportunities for economies of mass production by gearing design to production objectives. How is possible that Honda’s many expensive investments lead to lower costs? The company achieved a significant product advantage through a heavy commitment to R&D and advance d manufacturing techniques.Honda used its productivity-based cost advantage and R&D capability to introduce new models to the market very quickly and at prices below those of competitive machines. Over time, Honda had smoothly descending real prices. This price reduction is experience-based which means that as long as more experience is acquired, Honda is capable to develop new methodologies to produce motorcycles at lower cost. This was mainly due to high production volume and improved productivity of the Japanese labor. Q2. How did Honda come to have this strategy?Honda’s strategy was a result of Honda’s underlying philosophy which is a marketing philosophy; i. e. grapping more market share and increasing the sales volume. Selling and Distribution system was a tool to implement this philosophy. What evidence do we have of forethought and planning in the company approach to production? Honda built a manufacturing plant with a capacity 10 times in excess of demand at t he time of construction in 1958. Honda developed manufacturing expertise to become fully integrated producer of motorbikes components.Honda minimized risk through: offering a multiproduct line, taking leadership in product innovation through the HTRI and exploiting opportunities for economies of mass production by gearing design to production objectives. Marketing? In the 1958 Honda’s market research identified a large untapped market segment seeking a small, unintimidating motorcycle that could be used by small motorcycle business for local deliveries. Honda advertizing concerted to change the image of motorcyclist through heavy campaigning towards middle class consumers. Distribution?Honda followed a policy of developing the market region by region beginning with the west coast and moving eastward. Design? Honda designed the lightweight motors to match the market research results. In general, Products are updated or redesigned whenever a market threat or opportunity is perc eived, prices are set at levels to achieve market share targets and will be cut if necessary, effective marketing systems are set up in all markets where serious competition is intended – regardless – of short term cost and finally plans and objectives look to long term payoff.Q3. To what degree was the US entry strategy thought out in advance? Honda was already the world’s largest motorcycle producer. Honda established a US subsidiary and began its push in the market by offering very small lightweight motorcycles. Honda followed a policy of developing the market region by region beginning with the west coast and moving eastward until it established the largest dealership network in the US.

Autumn and Spring

Autumn and spring are my favorite seasons. Spring is the season between winter and summer. Autumn, or fall, is the season between summer and winter. Both seasons are beautiful. Although there is beauty in the seasons of fall and spring, there are also some distinctions between them, such as weather, color, and activities one can do during that time. In spring, temperatures rise as the days get longer. In later years, I have come to like spring weather after suffering the cold of winter. More rain tends to fall during this season. Spring is flowery. Leaves on the trees start budding out and begin greening; flowers and grass start growing due to the temperatures getting warmer. Colored flowers with nice smells announces the spring to everybody; we also smell the first cut of grass on a warm spring day. People do gardening in spring time too. Spring is more of a beginning to the trees; while, fall marks the end of their run. Everybody loves to feel free with thin pants and short sleeves in spring. Kids, especially, love to go out and play. They ride their bikes, and if it is a windy day, it is fun to fly kites. Spring is the time for baseball. Spring is a busy time for animals; they sleep all winter and become active again during this time. Many animals will have their young in the spring; when food is plentiful. Furthermore, their young will have time to grow before experiencing a cold winter themselves. Spring is a busy time for people, too. Farmers take care of the newborn animals; and they plant seeds in the fields. People go swimming and sailing for their pleasure. Who can forget the way lemonade tastes on the first day of spring? The fall season is cool with nippy weather. Nothing compares to the color of autumn leaves at the peak of their splendor. Leaves of some trees will turn colors, such as red, yellow, gold, orange, and brown as they all fall to the ground. I love to see the fall colors every autumn. Leaves crunch and crackle under my feet and whirl all around me. The sun goes down so early. Everyone likes the magic of the fall color. Some plants bear fruit. For example, there are apple trees in bloom. Ripe apples falls for eating, baking, and caramel apple making. The next interesting thing is the pumpkin. People choose a great big pumpkin, carve a face, make a ack-o-lantern, and roast the seeds. Halloween and Thanksgiving are the main holidays in fall. Football is a favorite game in fall. People do hiking and bicycling activities in the fall season. One day trees are all bare, leaves have fallen everywhere and there is an icy chill in the air. Very soon winter will be here. Animals will store and eat food to prepare for hibernation or dormancy. Earthworms tunnel down where the earth does not freeze; squirrels and chipmunks store seeds. We can hear the honking of geese when migrating. We can also can smell burning leaves and smoking woods. Even though there are many differences between these two seasons, there are a couple of similarities, too. First, the length of day and night are the same. Second, both seasons are transitional seasons. Spring precedes summer and fall precedes winter. On the first day of spring and fall (March 20 and September 22) the sun shines exactly over the equator and at that time the day and night time are the same at almost all the places in the world. In both seasons people like to travel. Both seasons are great in many ways. However, I admire the magic of fall colors.

The advantages and disadvantages of a business plan

Entering the world of business is not that easy. When starting a new venture, one should never come unprepared. If you started a new venture without planning anything first, chances are, you will end up going wherever the wind takes you. That is why a business plan is a necessity for someone who is interested in starting a new venture. In the world of business, a business plan is treated like a bible for it lets investors and lenders know about the business you are trying to put up. It also serves as a manual for suppliers and other stakeholders of the business. A business plan may have its advantages but it also have its disadvantages. In this part of the paper, we shall look at the strong and weak points of developing a business plan for a new venture. However, a business plan is supposed to be an advantage to the business that is why the advantages, as expected, outnumber the disadvantages. Advantages One advantage of developing a business plan for a new venture is that it identifies what the consumer really wants. Of course, a business plan is all about making your target market patronize the product or service you are offering in your new business. Before you can make profits, you must first identify your target market and know what they really need or want. This is one important advantage of a business plan especially for those who are new in the business scenario. Once you identify what your target market really wants, you are most probably headed to indentifying the demand for the service or product you intend to offer. Identifying the demand for the product is also very important in launching a new venture because from this, you will know whether the service or product you are to offer is needed by the people. Of course, you cannot just think about your supplies and your suppliers. Those things will come after you determine the demand for your product. Aside from identifying the target market and the demand for the product or service, the advantages of a business plan also include assistance in designing your product that are appealing to the senses of the consumers. Since your purpose in developing a new venture is to make profit, the consumers’ senses are your main target. Designing your product is very important. It includes the packaging of the product and other advertising tools to make the people buy the product. This is also an important aspect of the business plan for it contributes a lot to the success of the business. Of course, if you are developing a â€Å"for-profit† business, making profit and paying debts will have to be included in your business plan. Aside from paying debts, your plan should also include measures on how to generate daily income. In this aspect, a business plan is very helpful because you already have your plans on how to manage the financial aspects of the business (which is one of the most important aspects). If you know exactly the financial path of what you are venturing, you are most likely to succeed in terms of profit. Another advantage of a business plan is that it makes the proprietor identify his competitors. When you have the knowledge about your competitors, you will be able to identify your competitive advantage over the competitor’s firm. Since you are developing a new business, it is important that you know exactly your edge in the business scenario over the others. If you have planned beforehand about your competitive advantage over the competitors, chances are, there will be product differentiation in the market. That is actually a good thing because it lessens competition within simi8lar firms. By analyzing your competitors, you will be able to create strategies that are effective even if there are many competitors in the market. A business plan is also advantageous because it enables us to indentify new product and service areas, and new or potential customers. In business, it is not only important to find the customers for some of them will not be loyal to your firm. It is hard to find new customers when you are just developing a new venture but it is much harder to retain them. The good thing about a business plan is that it helps the owner of the firm to identify potential customers. If it is hard for the owner to retain his customers, it would be very helpful to identify new or potential customers. In that way, at least, you will have your next resort. Lastly, an advantage of a business plan is that it allows the business owner to evaluate his business strategies and if his strategies are giving the desired results. What is good about a business plan is that it enables the owner to assess whether his strategies are effective or not. If he found out that his strategies are not effective enough to make the business succeed, he can immediately formulate new strategies to make the business succeed. As we all know, business strategies are very important, be it human resource, financial, etc. The business plan serves as a test for the formulated strategies and also serves as way to make room for improvement. If the owner finds out that there is something wrong with his first strategies, he will be able to change it right away and save his business from falling apart or incurring losses. Disadvantages Although we mentioned a lot of advantages in making business plans, it also has its drawbacks. If the owner is new in the world of business, he may not have all the business skills that a new venture requires. If he happens to be the one making his business plans, the business plan can be one way of identifying his weaknesses in dealing with business. If the owner is not used to making business plans, people who will look to it will find out the weaknesses of his business skills. Suppliers, investors, and lenders will most likely not to participate in the business when they find out that the person they are dealing with is not that skilled in business. Also, if the other stakeholders of the business find out that the person they are making arrangements with is not as skilled as they thought, they might not trust him with the success of the business. They might even plan to use his weaknesses or his business plan against him since they know that he is not a skillful businessman. Another disadvantage of a business plan is when it is not properly thought of. If the data in a business plan is not properly analyze, it may result to improper marketing decisions which will eventually have a bad effect on the business itself. Although a business plan helps a lot in making the business successful, it may also make the business fail if not done correctly. What makes it hard for a business to succeed is the impulsiveness of the business owners when it comes to decision making. Sometimes, the data in business plans are not analyzed properly that is why decisions are also made incorrectly. If the one who made the business plan is not a professional business consultant or is not really familiar with making a business plan, information can be interpreted incorrectly. The faulty interpretation of information can result to unrealistic financial projections. In a business, financial matters are very important that is why if financial statements are understated or overstated, it could greatly affect the business. If the information in the business plan is interpreted incorrectly, wrong decisions can be made. The owner can also make unrealistic projections about the financial aspects of the business which can cause further problems. This would greatly affect the future of the business. Since the business plan somewhat includes the mission and vision of the business, it would be a great problem if the business plan fails to make correct projections for the firm. If the business owner is not familiar with making business plans, he may opt to hire a business plan consultant. It is very advantageous actually since they offer quality service and they have been making business plans for many successful businesses. The disadvantage is that the service of these consultants is very expensive. Although they offer good service, it would cost you a lot. The money that can be added to your investment in the business will just go to the payment for the business consultant. If the business owner happens to be saving up for his new venture, he can resort to hiring an inexpensive business consultant which is not always good for the business. Sometimes, inexpensive consultants are not as good as the expensive ones. There are also some which uses software that makes business plans. They will just ask the owner of the business certain questions and then enter the information in the software they use. This will eventually lead to improper analysis of data and information in the business plan which will not do the business any good. Assessment of the Biz Air Plan Just by taking a look at the business plan’s executive summary, we can already have an idea that the financial projections are overstated. With only 6 aircrafts, their projected revenues were  £17.4 million. What I am trying to point out here is that what they are trying to build is an airline company and not just a convenient store or a clothing company. There were statements in the executive summary that seem to understate the losses in the first year. They even projected that there would be a 12% improvement in profits in the company’s second year and a long term 16% of sales in the third, fourth, and fifth year. Aside from wrong financial projections, I find the business plan full of assumptions.   For example, in the part where in they conducted customer analysis, they chose to conduct the study during lunchtime and interviewed people who dress like a business person. In other words, they just assumed that if a person is in corporate attire, he or she could be a potential customer since they assumed that he or she is a businessperson. There is also a part in the paper in which it is stated that â€Å"as long as the flights are not delayed, the post experience evaluation should be favourable.† I find this very assuming because it is not only the delay of the flight that affects on whether the customer will or will not like the new airline company. The satisfaction of the customer does not rest solely on the factor that their flight is on time. Factors such as cleanliness, safety, or the friendliness of the staff also affect the satisfaction of the customer. It is also mentioned in the business plan that through satisfying customers (that is in terms of not delaying their flights), they will serve as salesmen for the airline company who will try to suggest the company’s service to other people. I find this a little idealistic for business does not just go that way. Business does not only succeed through word of mouth. When they said that the customers will serve as the salesmen for the airline company, it gave me the impression that they were already assuming that the delay of the flight solely determines customer satisfaction which would later on result to advertising the company. It is very idealistic since they were sort of assuming that all the satisfied customers will endorse their company. Another thing that I found very disturbing about the paper is its being overconfident about the services it offers. Of course it is very important that you have confidence in the business that you are putting up but not to the point that you will sound boasting about your business that has not even tried by the people. You can see this in the part where in they discuss the advertising of the service. They mentioned that they are just going to advertise through newspapers and billboards near airports. I have nothing against that idea, actually. But you don’t have to say that you do not have to advertise in televisions because you are sure that once the news broke, there would be much television publicity that will come out. I think it will seem very unprofessional for those who will take a look at the business plan. Potential investors will have the impression that they are dealing with unprofessional people. Lastly, there are several faulty analysis and incorrect financial projections which can be the main cause of the failure of the business. Reference: 2004. Creating Your Business Plan. [Online]. Available: http://www.nvbdi.org/howto/biz_plan.php.   [29 July 2007] BELLIS, M. 2007. Creating A Marketing Plan for the Independent Inventor. [Online]. Available: http://inventors.about.com/od/licensingmarketing/a/tutor_marketing.htm. [29 July 2007] 2001. Approaches to Writing A Business Plan. [Online]. Available: http://www.caycon.com/plan_options.php. [28