Starbucks company Research Paper Example | Topics and Well Written Essays - 250 words - 1

Starbucks company - Research Paper ExampleAnother short precondition objective for Starbucks Company is to increase the guests awareness on Starbucks environmental concerns. Actively planning and setting short end point environmental goals will achieve a long term reputation of environmental appreciation for Starbucks. Functional Tactics Functional tactics can be used by Starbucks Company to implement a unshakable action plan that generates positive results for the company. Functional tactics include training employees, creating a new serving materials and common areas that are environmentally friendly. Including a cycle unit in every Starbucks is a functional tactic that will increase customer awareness and help achieve short and long term objectives. Implying these functional tactics will give Starbucks and increased competitive advantage over competitors who do not show environmental concerns. Policies to Aid Strategy accomplishment Starbucks Company has used policies in the past to aid in completing objectives. Policies ensure that employees are empowering the company and completely understand the objectives that the company is trying to achieve. currently Starbucks Company has implemented a policy that focuses on the customers needs. Managers must follow a specific policy that enables them to properly handle any issues that arise with customers. Starbucks likewise has a policy that empowers the Starbucks brand.